Best is a strong word. After working with 2,900+ brokerages and tracking 12,809 booked appointments, the method that consistently outperforms every alternative is paid attraction funnels.
What "best" measures
Best means highest cost-per-recruit efficiency, highest producing-agent quality, and highest scalability without proportional time cost. By all three measures, attraction funnels win against cold outreach, recruiters, agencies, and Indeed.
The numbers that prove it
Funnel CPA is $300 to $1,500 per producing recruit. Recruiter equivalent is $20K to $60K. Indeed needs heavy filtering and mostly returns new licensees. Agencies charge $4K a month for tire-kickers. Funnels win at every metric that matters.
Why it stays best
The pixel compounds over time. Each ad cycle gets cheaper per producing recruit. Recruiters don't get cheaper. They get more expensive as tenure goes up. The funnel improves while every alternative degrades.
Key Takeaways
- Best means cost, quality, and scalability, and funnels win all three.
- Funnel CPA is $300 to $1,500 versus recruiters at $20K to $60K per recruit.
- Indeed mostly returns new licensees, not producing agents.
- The pixel compounds. Recruiters don't.
- Funnels keep improving while alternatives degrade.