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How to Get Recruiting Meetings with Real Estate Agents Looking to Join Your Brokerage

In today’s competitive real estate market, are you still chasing after agents to join your brokerage? What if you could attract them instead? In this video, Jastej from Agentattraction.io reveals the modern recruiting strategy that our team used to book over 2,350 meetings in just nine months. It’s a powerful shift in mindset that turns traditional recruiting on its head, allowing you to build a predictable and profitable system for growing your team.

The Agent Attraction Method: A Modern Approach to Recruiting

The old way of recruiting—cold calls, emails, and chasing agents who aren’t interested—is not only inefficient, but it can also damage your brokerage’s reputation. The “agent attraction” method, however, is all about leading with value. By creating a Video Sales Letter (VSL) funnel, you can offer valuable educational content that addresses the pain points of agents in the current market. With low sales volume and commission uncertainty, agents are more eager than ever for better opportunities. A VSL funnel allows you to present your brokerage as the solution, prompting interested agents to book a call with you.

Turn Your Recruiting from a Cost Center to a Profit Center

What if you could get paid to recruit? With the agent attraction method, you can. By packaging your brokerage’s unique value proposition—such as your lead generation systems, training programs, or unique culture—into a paid course or program, you can turn your recruiting efforts into a profit center. You don’t need to be a top producer or a social media influencer to do this. You simply need to be effective at presenting the value you offer, and agents will be willing to pay for access to your systems and expertise.

Why Recruiting is a Compounding Asset for Your Brokerage

Recruiting isn’t just about filling seats; it’s about building a long-term, compounding asset for your brokerage. Every agent you attract contributes to your revenue share and increases the overall valuation of your business. This modern, inbound strategy builds your reputation as a leader in the industry, attracting even more top talent to your team. It’s a powerful cycle of growth that outdated tactics simply can’t match.

Build a Predictable and Profitable Recruiting Engine

By systematically attracting agents with value, you can create a predictable and profitable recruiting engine for your brokerage. This isn’t about one-off recruiting pushes; it’s about building a sustainable system that consistently brings qualified, motivated agents to your door. It’s time to stop chasing and start attracting. It’s time to build the real estate team you’ve always wanted.