100 producing agents in 12 months, broken into a step-by-step build. Each step has a specific output. Skip a step and the system stalls.
Steps 1 to 3: foundation (week 1)
Step 1: pick the offer. One specific outcome producing agents want. Step 2: write the VSL script (12 to 15 minutes, teach 80%, pitch 20%). Step 3: stand up landing page, application, and calendar.
Steps 4 to 6: launch (weeks 2 to 4)
Step 4: launch Meta ads at $50 to $100/day with one creative. Step 5: layer retargeting ads after week 2. Step 6: refine the offer based on the first 20 applications.
Steps 7 to 9: scale (months 2 to 6)
Step 7: scale ad spend to $200/day as pixel matures. Step 8: add 2 to 3 alternate offer angles to refresh creative. Step 9: hand the recruiting playbook to tier 1 producers. They start their own funnels.
Steps 10 to 12: maintain (months 6 to 12)
Step 10: weekly creative refresh. Step 11: monthly offer review. Step 12: run the daily call rhythm consistently. By month 12 you've recruited 80 to 100 producing agents.
Key Takeaways
- 12 steps across 12 months. Each one has a specific output.
- Foundation in week 1, launch by week 4, scale by month 6.
- Hand the recruiting playbook to tier 1 producers as they join.
- Weekly refresh plus monthly review keeps the system from stalling.
- 100 producing agents in 12 months is sequential math.