Full transparency on the 5 risks of working with us. We don't hide them on calls. We name them up front so the only people who sign up are the ones who can handle them.
Risk 1: ad cost volatility
Meta ad costs spike occasionally. Plan for $50–$100/day sustained over 90 days. Quitting at week 3 because of a cost spike is the most common reason a client doesn't see results.
Risk 2: weak offer
If your brokerage genuinely has no compelling offer for producing agents beyond "good culture," the funnel can't manufacture value. We help shape the offer but we can't fabricate one.
Risk 3: not taking calls
The funnel books appointments. If you don't take them, results don't happen. Sounds obvious. It's the second-most-common failure mode.
Risk 4: ramp time
First 30 days are slow. Pixel learning. Offer testing. Some brokers expect 10 recruits in week 1 and quit when it's 1. Plan for the 90-day curve.
Risk 5: market saturation
We cap at 3 brokerages per 15-mile radius. If your market is full, we waitlist or decline. We don't let competing clients cannibalize each other's ad audiences.
Key Takeaways
- Ad cost volatility — plan for 90 days of $50–$100/day.
- Weak offer kills funnels — value has to be real.
- Not taking calls is the second-most-common failure.
- First 30 days are slow. Plan for the 90-day curve.
- We cap at 3 brokerages per 15-mile radius.