After 2,900+ brokerages and $3M+ of our own ad spend, we have a specific library of offers that consistently convert producing agents. Here's the framework, and a few of the actual ones.
What makes an offer convert
Every working offer has four pieces: a specific outcome, a timeframe, a guarantee, and a unique mechanism. Strip any of those out and conversion drops.
Examples of working outcomes: "recruit 10 producing agents in 120 days," "go from 12 to 30 deals/year in 12 months," "book 20 recruiting appointments per month with producing agents."
Three of the actual offers
We rotate through 11 proven offers depending on the broker's market and goal. A few examples that have closed real recruits:
- 10 producing agents recruited in 120 days, or you don't pay.
- 10 booked appointments with producing agents in 7 days — guaranteed.
- Help your agents go from 30 to 50 deals in 12 months using our coaching system.
Why these work
Each one sounds like a promise the broker is making to the agent. Each one is backed by a guarantee. Each one is specific enough that the agent can mentally image the outcome. That's the difference between "join my brokerage" and an offer that converts.
Key Takeaways
- A working offer has an outcome, timeframe, guarantee, and mechanism.
- We rotate 11 offers across markets and goals.
- Specificity converts. "Join my brokerage" doesn't.
- Guarantees move producing agents off the fence.
- Each offer sounds like a promise to the agent, backed by proof.