In this revealing interview, Jastej from Agentattraction.io sits down with Katrina Obront, who partners with top 0.1% Toronto agent Heather Haddon to run a highly successful real estate coaching program. Their story is remarkable: they went from onboarding 30 agents over an entire year to enrolling 13 agents in a single month after implementing the Agentattraction.io system.
Katrina's journey offers powerful insights into how to scale a coaching business, why agents fail to implement, and how the right system can transform a good product into a scalable machine.
Here's what you'll learn:
•How Katrina and Heather built a coaching program that evolved from 3 months to 6 months based on agent feedback.
•Why implementation (not information) is the real challenge in coaching programs.
•The overnight transformation that happened when they added a systematic agent attraction funnel.
•How Katrina went from relying on referrals to building a predictable enrollment system.
Katrina has been in real estate for 15 years. Her parents were in the industry—her dad was a general contractor, her mom a property manager for Brookfield Properties for over 30 years. Real estate was in her blood.
But for most of her career, Katrina relied on referrals from her parents. She never had to door knock, cold call, or build systems. It was comfortable, but unsustainable.
"You can't build a solid foundation just on repeat referral sphere wondering where your deals are constantly coming from, and whether or not you're going to be able to feed yourself at the end of the day," she explained.
That's when she discovered Heather Haddon, a top-producing agent in Toronto. After following Heather on Instagram for a year, Katrina joined her team. It took six months to make the decision, and she even forfeited deals at her previous brokerage to make the move.
"I am so grateful that I did because even before mentoring with her one on one and just being on her team being surrounded by so many incredible people that were functioning at such a high level... you really are a product of your environment."
In November 2023, Katrina and Heather launched their coaching program. It started as a 3-month program with three tiers, but they quickly realized agents needed more time and support.
"Most of the people who spoke to us afterwards said the same thing: 'Heather and Katrina, this is a great course, there's so much value here, there's way too much to absorb, and there's just not enough time to implement it all.'"
So they expanded it to six months. But even then, agents struggled to implement everything. The problem wasn't the content—it was the lack of structure and accountability.
That's when they discovered Agentattraction.io.
Before working with Agentattraction.io, Katrina and Heather were onboarding about 30 agents per year into their coaching program. It was slow, manual, and inconsistent.
After implementing the system, everything changed.
"We were able to onboard 13 agents in a single month into our coaching program. And that is incredible. With all of the systems we have, with all the scripts you've given us, with all the support on the day to day, it's really transformed a product that we already had existing into a system that we didn't have."
The key was adding a white-label product that taught agents how to build robust sales funnels and nurture leads on autopilot. This gave agents a clear, self-directed path to implementation while still receiving support.
And because the funnel was automated, Katrina and Heather could scale enrollment without scaling their time.
One of the most valuable insights Katrina shares is this: the number one reason coaching programs fail is because agents don't implement.
"That is a case not just with real estate coaching programs, but that is pretty much an industry-wide problem... But what people really need is accountability. And what people really need is folks like yourself and Heather to come in and sort of put together the information in one spot, and condense the information where someone can just act upon it."
By adding a systematic funnel and accountability structure, Katrina and Heather solved the implementation problem. Agents now had a clear roadmap, automated tools, and ongoing support—all in one package.
Katrina's story proves that even if you have a great coaching product, you need a system to scale it. Without the right funnel, you're stuck trading time for money. With the right system, you can enroll more agents, deliver better results, and build a sustainable, scalable business.
At Agentattraction.io, we help real estate leaders build the same kind of systems that Katrina and Heather used to go from 30 agents per year to 13 in a single month. We'll help you create a value-driven marketing funnel that attracts A-players, generates upfront revenue, and builds a sustainable, long-term asset.
Stop chasing agents. Start attracting them.
Book a call with our team today to learn how you can build your own powerhouse network.
How to Recruit 100+ Producing Agents in 12 Months Without Chasing, Cold Calling, or Destroying Your Reputation
How to Recruit 100+ Producing Agents in 12 Months Without Chasing, Cold Calling, or Destroying Your Reputation
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