In our latest client interview, Prabh from Agentattraction.io sat down with William Kabrall, a real estate marketer who has achieved staggering success by building a digital product for agents. While most are struggling to make ends meet, Will is having $100,000+ cash-collected months and has built a 7-figure, fully remote business.
The most incredible part? This entire system became an “accidental” agent attraction machine, bringing in 35 high-quality agents to his organization without him even trying to recruit them.
How did he do it? In this post, we’re pulling back the curtain on Will’s journey.
Here’s what you’ll learn:
•How he scaled from $8,000/month to over $100,000/month in cash collected.
•Why his digital product became a powerful, unintentional agent attraction funnel.
•How he attracted 35 agents organically, simply by providing massive value.
•His advice for making the “leap of faith” from residential sales to building a scalable online business.
Unlike many in the industry, Will’s journey didn’t start in real estate. He came from a marketing agency background, which gave him a unique perspective when his business partner “poached” him into the residential space.
Initially, agent attraction wasn’t even on his radar. He was with a traditional brokerage and focused on sales. However, as he started building a digital product to help other realtors with marketing, he kept hearing about cloud-based models.
“I didn't care about it at all,” Will admitted. “But then once I understood the model and how it worked, I said, okay, this is inevitable. This intervenes with everything so perfectly. It's an additional revenue stream. It's how I can monetize my support structure. So it was a no-brainer to do it afterwards.”
Will leveraged his marketing expertise to create a digital product that solved a huge pain point for agents. The results were explosive. He was able to replace his entire residential real estate income within just three months.
His growth trajectory was a classic hockey stick:
“The monthly revenues were 8,000, then 15, then 20, then 30. And I lurked around that 30 to 50 for a good year until I really cracked how to do sales and building a team and management... My biggest revenue month so far... was 189,000. And then biggest cash collection month, we’ve done it two months in a row, it was 103,000.”
He proved that by solving a major problem for agents, you can build an incredibly lucrative business that dwarfs a typical real estate income—all while working remotely.
This is where the story gets really interesting. Will never set out to recruit agents. He was focused on selling his digital product. But by delivering overwhelming value, he created a powerful side effect: agents started coming to him.
“If you are actually really, really good at helping agents... what's ironically going to happen is you're going to give them more support than their brokerage does,” Will explained. “When they see your product and they can find out that they can get access to it at a far less cost... it just becomes a business decision where you don't have to... attract them. Just by doing what you do, good word spreads.”
His digital product became the ultimate filter. It attracted motivated, business-minded agents who were already investing in their growth. Without any direct recruiting, 35 agents joined his organization because they wanted to be closer to the value he was providing. His ads, meant to sell a product, created a celebrity effect that had agents approaching him in the grocery store.
Will’s success boils down to one core philosophy: lead with value. He focused on building a product so effective that it became his best marketing tool. It not only generated seven figures in revenue but also built his downline for him.
For agents on the fence about building their own offer, Will’s journey is a powerful case study. Having a digital product on the front end serves as the perfect “bootcamp,” allowing you to mold agents into the high-producing partners you want in your organization.
Will's story is a powerful example of what's possible when you combine the right strategy with a relentless focus on value. If you're a team lead, brokerage owner, or an agent with big ambitions, you don't have to do it alone.
At Agentattraction.io, we specialize in helping real estate leaders build the same kind of systems that Will used to create his 7-figure business and thriving agent network. We'll help you implement a value-driven marketing funnel that attracts A-players, funds itself, and builds a sustainable, long-term asset.
Stop chasing agents. Start attracting them.
Book a call with our team today to learn how you can build your own powerhouse network.
How to Recruit 100+ Producing Agents in 12 Months Without Chasing, Cold Calling, or Destroying Your Reputation
How to Recruit 100+ Producing Agents in 12 Months Without Chasing, Cold Calling, or Destroying Your Reputation
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