In this revealing interview, Jastej from Agentattraction.io sits down with Monique, a 28-year real estate veteran and broker who has completely transformed her business model. After decades of traditional production, Monique discovered a system that allows her to attract agents nationwide, build generational wealth, and reclaim her work-life balance—all while continuing to serve her clients.
Her story is a powerful testament to the shift happening in real estate: the old model is dying, and those who adapt will thrive.
Here's what you'll learn:
•Why the traditional agent model is no longer sustainable in today's market.
•How Monique went from cold-calling agents to having them book on her calendar like she's a celebrity.
•The power of a video sales letter that generated over 48,000 views and flooded her calendar with qualified appointments.
•How she's building a nationwide network while still serving her local clients.
Monique has been in real estate for 28 years. She's seen it all—the boom times, the crashes, and everything in between. But she's never seen a market like this.
"If you are an underdeveloped agent in 2026, you will die. It's real simple," Monique warns. "The market now is a market where agents are becoming awakened... They're realizing now that if they don't get into the game of attracting agents and recruiting agents, they're not gonna survive next year."
The statistics back her up. Since 1995, 2024 saw the lowest number of home sales on record. Over 70% of active agents didn't even close a deal last year. With the NAR settlement, commissions are shrinking. Interest rates are high, inventory is low, and competition is fierce.
For the average agent, the math simply doesn't work anymore.
Monique made a bold decision. She left her traditional brick-and-mortar brokerage and joined eXp Realty in 2020. But it wasn't until she discovered Agentattraction.io that everything changed.
"When I saw this program, I was blown away by it... I saw the system. I saw what was being done, the mindset of how we were attracting them. And it was through teaching, training, coaching," she explained.
Instead of chasing agents with cold calls and getting hung up on, she built a video sales letter that positioned her as an authority. The results were staggering.
"I created a video for my coaching. I have over 48,000 views. When I tell you the bookings that are happening to me, it has brought a tear to my eye."
Her calendar filled with appointments—not from agents she chased, but from agents who sought her out. They had already watched her video, warmed up to her message, and were eager to talk.
The difference between traditional recruiting and attraction-based recruiting is night and day.
"When you go after an agent and you're calling them, they don't want to hear from you. They hang up, they're mean... But when I was calling, it was like I was a celebrity. They had seen my video, they were warmed up. They were glad to hear from me and none of them canceled."
This is the power of leading with value. By creating a digital product—a coaching program that teaches agents how to scale—Monique positioned herself as the solution to their biggest problem. She wasn't just recruiting; she was serving.
And because she's with a cloud-based brokerage, she can recruit nationwide. Her reach is no longer limited by geography. She's connecting with agents around the world, building a network that generates revenue share income while she sleeps.
For Monique, this isn't just about making more money. It's about building something that lasts.
"Definitely scalability for me has been the big win... in addition to quality of life or gaining some form of life balance back into my life," she shared. "It's about generational wealth."
She's still serving her local clients, but now she has a second income stream that doesn't require her to show houses seven days a week. She's building a legacy, not just a paycheck.
Monique's story proves that it's never too late to pivot. Whether you're a seasoned veteran or a newer agent, the opportunity to build a scalable, attraction-based business is available right now.
At Agentattraction.io, we help real estate leaders build the same kind of systems that Monique used to transform her business. We'll help you create a value-driven marketing funnel that attracts A-players, generates revenue share income, and builds a sustainable, long-term asset.
Stop chasing agents. Start attracting them.
Book a call with our team today to learn how you can build your own powerhouse network.
How to Recruit 100+ Producing Agents in 12 Months Without Chasing, Cold Calling, or Destroying Your Reputation
How to Recruit 100+ Producing Agents in 12 Months Without Chasing, Cold Calling, or Destroying Your Reputation
.png)
