In this must-see interview, Jastej from Agentattraction.io sits down with Ross Stout, a 15-year real estate veteran and team leader who achieved something most only dream of: scaling his team from just a handful of agents to over 100 in less than a year.
After hitting a ceiling with his successful independent brokerage, Ross made a strategic move that unlocked explosive growth, turning his local team into a statewide powerhouse. He didn’t just 10x his agent count; he shattered his own limitations by leveraging a new model and a powerful digital product strategy.
How did he do it? We’re breaking down his entire playbook.
Here’s what you’ll learn:
•The #1 reason he left his own independent brokerage for a cloud-based model.
•The staggering financial difference: why scaling with a traditional brokerage would have cost him $200,000 vs. just $16,000.
•How he overcame the “I missed the boat” mentality surrounding revenue share.
•His new digital product strategy designed to help other team leaders replicate his incredible success.
Ross was already a successful team leader, running a 16-agent independent brokerage and closing over $172 million in annual volume. But he felt capped. His market in Palm Springs was only so big, and he knew his systems could achieve more.
He considered traditional global brokerages like Keller Williams, but the math didn’t add up. The cost to expand into his five target markets was a staggering $200,000 per year in overhead.
“To me, I might as well pay E&O and be my own independent and just reach out at that point with those kinds of costs,” Ross explained. “It didn’t quite make financial sense.”
Everything changed when he was introduced to the eXp model. The same expansion that would have cost $200,000 at a brick-and-mortar brokerage cost him only $16,000 at eXp—a fee he earns back in stock as an ICON agent, making his overhead essentially zero.
This move wasn’t just about saving money; it was about unlocking limitless potential.
“What was important to me is I feel like I had already done a really good job in a specific area, and I didn’t think that I was stuck there,” Ross shared. “My systems, my operations could transcend into different markets... I felt like I was then limitless. And that was the goal.”
Despite a rocky start—leaving his old brokerage with only two agents and having to scramble—he embraced the new model and began to scale at an unprecedented rate.
While Ross saw the power of revenue share, he knew the key was to lead with value. He partnered with us at Agentattraction.io to build a digital product, which became cash-positive in less than 30 days.
His first product, a listing platform, was a success. But it also provided a crucial insight: his true superpower was scaling teams. This led to his new, more powerful offering.
“The new offering is team leaders, are you interested in scaling? Learn how I went from two agents to 100 agents in less than 12 months,” Ross revealed.
This digital product acts as the ultimate attraction tool. It allows him to share his proven systems with other team leaders, providing immense value upfront. This naturally leads to partnerships and agent attraction, as leaders want to align with someone who has already achieved the results they desire.
For those who feel they are “late to the party” with cloud-based brokerages and revenue share, Ross has a clear message: the opportunity is just getting started.
“Do I wish I was over there five years ago? Absolutely,” he admits. “But the reality is there’s still so much room to grow... We’re at 90,000 agents. The goal is to be at a million. We’re not even 10% of the way built.”
He sees the future of agent attraction as global, not local. By leading with production and a high-value offer, you create a gravitational pull that makes recruiting effortless.
Ross's story is a powerful example of what's possible when you combine the right strategy with a relentless focus on value. If you're a team lead, brokerage owner, or an agent with big ambitions, you don't have to do it alone.
At Agentattraction.io, we specialize in helping real estate leaders build the same kind of systems that Ross used to 10x his organization. We'll help you implement a value-driven marketing funnel that attracts A-players, funds itself, and builds a sustainable, long-term asset.
Stop chasing agents. Start attracting them.
Book a call with our team today to learn how you can build your own powerhouse network.
How to Recruit 100+ Producing Agents in 12 Months Without Chasing, Cold Calling, or Destroying Your Reputation
How to Recruit 100+ Producing Agents in 12 Months Without Chasing, Cold Calling, or Destroying Your Reputation
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