$20,000 in coaching sales in 28 days. Real estate niche, real coaching offer, real funnel. Here's the interview.
The coaching offer
$1,997 for a 12-week real estate growth program. Targeted at agents stuck at 8–15 deals/year wanting to break 25. Specific outcome, specific avatar, specific timeframe. The offer was clean.
10 sales in 28 days = $20K. Cost-per-acquisition under $500. Margin per sale ~$1,500. Healthy economics.
Where the buyers came from
Meta ads pointing at a value-first VSL. The VSL taught the first hour of the program for free. Agents who finished the video applied to the program. The application doubled as a sales call qualifier.
Why this matters for recruiters
Coaching buyers are recruitable. Of the 10 buyers, 2 joined his downline within 90 days. The coaching is the magnet. The downline is the compounding tail.
Key Takeaways
- $20K in 28 days from a $1,997 coaching offer.
- Cost-per-acquisition under $500, margin per sale ~$1,500.
- Value-first VSL taught the first hour of the program for free.
- 2 of 10 coaching buyers joined his downline within 90 days.
- Coaching offers double as recruiting magnets.