Anthony Dinardi has been a real estate broker for 25+ years. He owns the #3 grossing REMAX office in New Jersey. After three brutal market years and losing six top agents in one stretch, he was — in his own words — "at the bottom of my rope." In the last five months, he's recruited nine agents at an 8% lead-to-signed conversion rate. This is the conversation about how that turnaround actually played out.
The white-hot list
Anthony's framing: only ~20% of real estate agents are thinking about making a move at any given time. That 20% is a moving target — different agents every couple of months. The Agent Attraction system identifies that group because the agents identify themselves by clicking the ad and submitting their info. "I'm out there chasing people, dialing people, and that target keeps moving. I let that moving target hit me. And then I'm dealing with that 20% all the time."
The bottom-of-the-rope moment
Anthony lost six top agents at once. The 2023 / 2024 / 2025 markets were a grind. He had been putting his own money into the company to keep it moving. "I was going to sell out. I was going to bail out. I don't know what I was going to do, but I was not going to be abused anymore. This was my last ditch effort." He gave himself one bet.
What 9 agents in 5 months looks like
Five signed in. Four more verbally committed. About 120 leads in five months — and Anthony admits he dropped the ball on the first six weeks (didn't do his modules, missed early Zoom requests). Even with that slow start, he's at an 8% conversion rate from lead to signed agent. "I'd be happy to recruit 12 agents a year. So if I could recruit 20+, that is a huge benefit for me."
The flywheel kicking in
Anthony's office now has visible momentum. Existing agents are seeing the new hires, the activity, the energy — and they're referring their own friends in. New agents come in eager and ready to work because they came to him, not the other way around. He's planning the next operational hire (a salaried trainer / coach), then another 10 agents, then another 10 to fully retire from selling.
What he'd say to other brokers
"I'm never going to stop running it. I might take a different role, but we're going to keep running it. I can't tell you how much I love this system. I'm thankful to be part of the machine." Anthony has already started referring other REMAX broker-owners to look at the system.
Key Takeaways
- 9 agents recruited in 5 months at an 8% lead-to-signed conversion rate.
- The "white-hot list" framing — only 20% of agents are in motion at any time, and they identify themselves by clicking.
- Came in at the bottom — three bad market years, six top agents lost, putting personal money into the company to survive.
- First 6 weeks were rough (Anthony's own admission) — even so, the system delivered.
- Goal: 30 more agents to retire from selling, then 100+ total. "It can never be enough."